What Does Snapchat Plus Do? Features, Cost, and Benefits (2025)

Snapchat is best known for its aesthetic filters, disappearing snaps, and real-time interactions. Besides these basic features, Snapchat also has a premium tier named Snapchat Plus for users who want to take things a step further. Subscribers unlock early access to experimental tools, customize the app to match their style, and enjoy features designed just for loyal Snapchatters.

Keep reading to learn what Snapchat Plus is, what it offers, and whether it’s worth spending money on.

What Is Snapchat Plus?

Launched on June 29, 2022, Snapchat Plus (Snapchat+) is a paid subscription service that unlocks access to special features that are otherwise not available to everyday users. While the core experience remains the same, you get access to exclusive perks like pinning a friend as your BFF, snagging an exclusive badge, and keeping those instant Snap streaks going strong. But just a heads-up: it doesn’t get rid of ads, which is a bit of a bummer.

Wondering how to spot who’s using it? Here’s how to tell if someone has Snapchat Plus.

Snapchat Plus Features

Snapchat Plus has grown since launch, with new features added regularly. Here’s what you get when you subscribe:

1. Snapchat+ Badge

As soon as you subscribe to Snapchat Plus, you get the option to display a “Star Badge” next to your name on your profile. Snapchatters visiting your profile will see the badge and know that you’re a Snapchat Plus subscriber.

2. Custom App Icons and Themes

Subscribers gain access to a variety of exclusive app icons and themes to choose from. You can also mix and match themes to give the app a look unique to you. Plus, the company is always adding cool new icons and themes for Snapchat Plus users.

3. Pin a Best Friend

While regular Snapchat users need to be each other’s top friends for two consecutive weeks to become number one BFF on the platform, Snapchat Plus lets you pin any person as your #1 Best Friend on Snapchat.

4. Chat Wallpapers

With Snapchat Plus, you can set unique wallpapers for individual as well as group chats. You can choose one from Snapchat’s wallpaper collection, add one from your camera roll, or generate an AI wallpaper using a custom prompt.

5. Premium Profile Backgrounds

This is another cool way Snapchat lets you flaunt your Snapchat Plus subscription. You get access to exclusive profile backgrounds that you can choose from or create using Snapchat AI.

6. Custom Story Expiration

Typically, a Snapchat Story automatically expires 24 hours after posting, but with Snapchat Plus, you can set a custom expiration timer for your stories. You can set your Story Snaps to expire after 1, 6, 12 hours, 2, 3 days, or even 1 week after posting.

7. Replay Again

Rewatch stories and snaps from friends one more time, even after you’ve already viewed them once.

8. Snapscore Multiplier

Subscribers can choose whether they want their Snapscore to grow at a 2x rate.

9. Change Home Tab

Change your default Home Tab from the Camera tab to Chat, Spotlight, or Stories, depending on how you use Snapchat. It’s perfect for users who primarily open the app to message or browse content, rather than snapping right away.

10. Extended Best Friend List

By default, Snapchat automatically creates a list of your top eight best friends based on the level of interaction with them. With Snapchat Plus, you get sixteen best friends instead of the usual eight. It even tells you which friends have climbed the ranks or taken a dip on your best friend list since your last check.

11. Story Rewatch Indicator

See the number of times your viewers have rewatched your story. But remember, you only see the rewatch number, not the names of the friends who rewatched your story.

12. Friends’ Snapscore Change

Your Snapchat Plus subscription lets you keep an eye on your friends’ snapscore by showing you how it has changed since the last time you checked it. While Snapchat usually takes a few hours or even days to update Snapscore, with Snapchat Plus, you can see your friends’ Snapscore change in real time.

13. Priority Story Replies

Your reply to a public story appears with a golden ring around it, making it more visible and increasing its chances of being seen and responded to.

14. Post View Emojis

You can now set an emoji that pops up whenever your friends check out your snap. It’s like having a little signature after each snap you send.

15. Replay Your Own Snaps

You get the ability to rewatch your own sent Snaps even after they’ve been viewed, letting you relive your favorite moments.

16. Story View Notifications

With the Snapchat Plus subscription, you can set story view notifications for specific friends so you can know when they view your story.

17. Peek a Peek

While Snapchat usually lets you know if a friend has viewed the snap or chat you sent, you don’t get to know if your friend half-swipes on your snap instead of opening it. Snapchat Plus’s Peek a Peek feature lets you know when a friend half-swipes into your chat.

18. Snapstreak Reminders

A Snapchat Plus subscription lets you set Snapstreak Reminders for friends, notifying you 1 hour before your Snapstreak with them ends.

19. Instant Streaks

After subscribing to Snapchat Plus, you can start a new streak instantly with your friends. This means you no longer have to wait two days for a streak to begin.

20. Snapstreak Restore

Lost a streak by accident? You can restore it instantly with a single button tap, eliminating the need to wait for customer support.

21. Custom Chat Colors

Snapchat Plus lets you give your conversations a fresh look by making your name appear in different colors on the chat screen.

22. Friends in Chat

When both you and your friends are active in the same chat, you’ll see their Bitmojis popping up at the bottom left corner in real time.

23. Custom Ringtones and Notifications Sound

Snapchat Plus users can personalize ringtones and notification sounds for specific friends.

24. Customize My Map

You get to customize your Bitmoji’s appearance on the Snap Map by choosing a pet and a car that appear next to it, and a friend can find you moving on the Snap Map.

25. Show Pet in Chat

Besides the Snap Map, you can also choose whether you want your pet to appear alongside you in a chat.

26. Lightning Snaps

Usually, when you send a Snap, the shortest viewing time you can set is one second. However, with the new Lightning Snaps feature in Snapchat Plus, you can make your Snaps even more fleeting by setting ultra-short timers such as 0.50 seconds, 0.25 seconds, or even 0.10 seconds.

27. Snap Modes

After capturing a snap, you get to customize how your friends experience it. The One Time Only options make your snap non-replayable, and the View It Or Lose It feature makes it expire if it isn’t opened within your chosen time limit.

28. Snapchat Solar System

This feature makes you visualize your closest friendships in a solar system format. You’re the Sun, and your top friends become planets based on your interaction levels.

29. AI Captions

Snapchat Plus users can use AI Captions to generate text for their Snaps based on their content automatically.

30. AI Creative Tools

AI Creative Tools give you the power to generate or enhance images using artificial intelligence. Simply tap the AI button in the camera toolbar, type a prompt describing what you want, or select a preset suggestion, and Snapchat will create or transform your Snap automatically.

31. Customize My AI’s Bio

Snapchat Plus lets you customize your AI’s bio, giving it a unique personality and backstory. You can edit the bio to include traits, interests, or style, which influences how your AI responds in chats.

32. Story Boost

With the Story Boost feature, your Stories get higher visibility in feeds, making it easier for more people to view and engage with your content.

Snapchat Plus: Pricing

Snapchat Plus pricing varies worldwide, from country to country. In the U.S., it is priced at $3.99 per month, $21.99 for a six-month plan, and $39.99 per year. No matter which plan you choose, you get access to all available features.

How to Subscribe to Snapchat Plus

1. Open Snapchat and tap your Bitmoji at the top left corner to visit your profile.
2. Here, tap the Snapchat+ banner card beneath your profile details.
3. Select the subscription plan and make the payment.

Is Snapchat Plus Worth It?

While many Snapchat Plus features indeed make the app more expressive, most features, such as chat wallpapers, custom ringtones, and chat colors, are also available for free in other social media apps. So paying a premium cost for such features may not feel worth the extra cost for many users.

Simply put, the Snapchat subscription might feel more like an extra perk than a necessity to most Snapchat users.

Summing Up…

Snapchat Plus gives fans of the app a way to take their snapping experience to the next level. With advanced customization, detailed friend insights, and early access to upcoming tools, it’s the perfect add-on for anyone who spends a lot of time on the platform.

At just $3.99, Snapchat Plus is an affordable way to make your favorite social app more powerful, personal, and fun.

You might also like:

• What Does the Green Dot on Snapchat Mean?
• What Does SFS Mean on Snapchat?
• How to Record on Snapchat Without Holding the Button

Subham Raj

Subham Raj is a Senior Tech Writer at TechNerdiness.com, where he simplifies complex technology into clear, actionable insights for readers worldwide. A passionate tech enthusiast and film lover, he has contributed to leading publications like TechPP, TechWiser, GuidingTech, and MakeUseOf. With years of experience crafting tutorials, how-to guides, and in-depth explainers, Subham is dedicated to helping people stay informed, troubleshoot effectively, and make smarter tech decisions.

See Full Bio