How to Change Account Type on Instagram (Personal, Professional & Business)

Switching between a personal and professional Instagram account is easy. This guide shows you how to switch both ways, what changes when you do.

Instagram gives you the flexibility to choose how you want to show up online. You can keep things simple with a personal account or unlock tools like insights, contact buttons, and scheduling with a professional account. I often switch my personal Instagram account to a professional one to check insights on my published reels. The process takes less than a minute and doesn’t require any special permissions.

In this guide, I walk you through how to change your account type on Instagram and what to do if the option doesn’t show up. Before that, let’s understand the difference between the two account types.

Personal vs Professional Instagram Account: What’s the Difference?

Before you switch, it helps to know how these account types work.

  • A personal account is the default when you first create your Instagram account. Most users choose a personal account because it gives you privacy controls, the Close Friends feature, and basic sharing tools. You don’t get analytics or the ability to run ads.
  • A professional account gives you two options: Creator and Business. Both offer Insights, contact buttons, branded content tools, and scheduling features. These accounts are mainly used by influencers and brands who want to showcase products, run promotions, or share important information. Creator accounts are designed for individuals, while Business accounts include extras like category labels.
    If you want analytics, better discoverability, or an easy way for people to contact you, go with a professional account. For example, if you want to see link clicks on your Instagram Story, you can check that through Insights.

If you care more about privacy or prefer a simple, clutter-free experience, a personal account is the better choice.

How to Switch to a Professional Instagram Account

Switching from a personal account to a professional one only takes a few taps. Here’s how to do it on iPhone or Android:

  1. Open the Instagram app and go to your profile.
  2. Next, tap the menu icon (☰) and select Account type and tools.
  3. Tap Switch to professional account.
    Switch to a professional instagram account from account type and tools in profile menu
  4. Follow the on-screen steps and choose a category or connect a Facebook Page, but both are optional.
  5. Instagram may ask you to choose whether you want a Creator or Business account.
    Choose category and select creator or business when switching instagram account type

Once you’re done, you’ll see new options like Insights and a Contact button on your profile. These tools help you understand your audience and see who views your profile. You can switch back to a personal account anytime without losing your posts or followers.

How to Switch to a Personal Account on Instagram

If you no longer need analytics or contact buttons, you can switch back to a personal. Here’s how to change a professional account to a personal account in Instagram:

  1. Go to your Instagram profile and tap the menu icon.
  2. Next, tap Creator tools and controls > Select Switch account type.
    Switch to a professional instagram account from account type and tools in profile menu
  3. Tap Switch to Personal Account, then tap again to confirm.
    Switch to a personal account on instagram

That’s it. The change is instant.

A few things to need to note:

  • You’ll lose access to Insights and any stored analytics.
  • Ads, scheduling, and branded content features will be removed.
  • Your posts, followers, and messages stay exactly the same.

Switch Between Multiple Instagram Accounts Quickly

If you manage more than one Instagram account, you don’t have to keep logging in and out. Instagram lets you switch between your accounts with just a tap, which makes things a lot easier to manage.

  1. First, make sure you’ve added all your accounts to the app.
  2. Long-press your profile picture at the bottom right.
  3. Select the account you want to switch to.
    Switch instagram accounts by long pressing profile picture and selecting another account

You can also tap your username at the top of your profile to jump between accounts. This is different from switching account types, but many people mix them up, so it’s helpful to keep both in mind.

Can’t Switch Your Instagram Account? Try These Fixes

Sometimes, the option to switch doesn’t appear. When that happens, try these steps as they usually help:

1. Update the Instagram app

Older versions sometimes hide or move account options, so make sure you update the Instagram app on your iPhone or Android device.

2. Restart or reinstall Instagram

A quick reset of the Instagram app can usually fix menu glitches on both iPhone and Android. Closing the app completely and reopening it refreshes the interface, which helps clear temporary bugs or loading issues.

3. Check Your Age Settings

Some features on Instagram are restricted to users who are at least 18 years old. If your account doesn’t meet the age requirement, those options won’t appear or won’t be available to use.

4. Disconnect Facebook Page issues

If you’re switching from a Business account to a Personal one, check whether your Instagram is still linked to a Facebook Page. This connection can sometimes trigger errors during the switch. Removing or disconnecting the linked Page usually resolves the issue.

5. Wait out Temporary Restrictions

If Instagram notices any unusual or suspicious activity on your account, it may temporarily restrict certain settings or features to protect your privacy and keep your account secure.

Conclusion

Now you know how to switch between personal and professional Instagram accounts in just a few taps. Whether you want more privacy or more tools to grow your presence, you can change your account type whenever you need. Pick the option that fits your goals today, and switch again anytime those goals change.

FAQs

Will I lose my followers if I switch to a personal or professional account?

No. Your followers stay the same no matter what Instagram account type you use.

Do my insights disappear if I switch back to personal?

Yes. You lose access to analytics and they won’t be stored.

Can I switch between Creator and Business accounts?

Yes. Both are part of the professional category and you can switch anytime.

Is there a limit on how many times I can change account type?

No, you can switch as often as you want.

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Utpal Raj
Utpal Raj is a freelance tech writer at TechPP and TechNerdiness, specializing in step-by-step guides for iPhone and Android. With 7+ years of experience, he focuses on practical troubleshooting, privacy and settings walkthroughs, and clear feature explainers you can follow without jargon. His bylines also include TechYorker, MobilesTalk, MEFMobile, UMA Technology, and GeekChamp. Utpal tests tips on current iOS and Android builds to keep each guide accurate and up to date. When he’s not writing or testing, you’ll find him tracking the latest cricket scorecard.