Everything Apple Announced at Its iPhone 17 “Awe Dropping” Event

Apple’s iPhone 17 event introduced the new iPhone 17 lineup, ultra-thin iPhone Air, redesigned Pro series, AirPods Pro 3, and Apple Watch upgrades.

It’s safe to say this year, Apple didn’t disappoint. From ProMotion being available for even the base iPhone to the innovative Air, Apple has brought some interesting updates to the product lineup.

I attended the event, and here’s everything you need to know about Apple’s iPhone 17 “Awe Dropping” Event!

iPhone 17 Series: ProMotion for all & Hello Air

The star of the event this time was the iPhone 17 series. This time, Apple introduces 4 models:

  • iPhone 17
  • The ultra-thin iPhone Air
  • And the redesigned iPhone 17 Pro series

iPhone 17: Welcome to 120Hz ProMotion

Iphone 17 series

After a looooong wait, Apple finally listened to the community and brought the 120Hz ProMotion to the base iPhone 17. The display is also now bigger with a 6.3-inch Super Retina XDR OLED display.

All of this is protected by the new Ceramic Shield 2, which Apple claims to be 3 times more powerful than the previous generation. Along with the new A19 chip, Apple also brings the new N1 network chip to support Wi-Fi 7, Bluetooth 6, and Thread.

Apple also upgrades the main camera and the wide-angle camera to a 48 MP Dual Fusion system. On the front, there’s now an 18MP camera with the Centre Stage feature, thanks to a bigger square-shaped sensor.

Here’s a summary of all the iPhone 17 features & Specs:

FeatureSpecifications
Display6.3-inch OLED Super Retina XDR with 120 Hz ProMotion
ChipsetA19 chip (six-core CPU and a five-core GPU)
NetworkingN1 chip with support for Wi-Fi 7, Bluetooth 6
Rear CameraDual Fusion 48 MP system (wide + ultrawide + macro)
Front Camera18MP Camera with support for Centre Stage with a larger sensor
Storage & BatteryStarts at 256 GB; up to ~30 hours video playback

Also Read: iPhone 17 vs iPhone 16: Every Difference That Matters

iPhone Air: Thinnest iPhone Ever

Iphone air

Apple said goodbye to the Plus series to bring the Air series to iPhones. With iPhone Plus, this is Apple’s answer to many that the brand loves to innovate.

At just 5.6 mm thick, the iPhone AIR is Apple’s thinnest iPhone to date.

It brings last year’s Grade-5 titanium frame. It also features a new polished plateau back that houses the camera, speaker, and silicon in a slim-but-strong layout.

Along with the front, Apple has added Ceramic Shield 2 to the back, which now has 4 times greater crack resistance.

As for the display, it features a 6.5-inch OLED Display, a beautiful Super Retina XDR OLED panel with ProMotion up to 120 Hz, peaking at 3,000 nits brightness and with adaptive refresh from 1 Hz to 120 Hz for efficiency and flair.

Another thing that makes the Air different from the base 17 is the new A19 Pro chip, alongside the C1X modem.

As for the Camera, there’s a 48 MP Dual Fusion main camera, which also acts like a 12 MP telephoto lens. On the front, there’s an 18 MP Centre Stage camera with a larger sensor.

Despite its slim form, Apple promises 27 hours of video playback. Another key difference is the eSIM exclusivity, which, according to Apple, saves space.

It’s available in Four Elegant Finishes – Space Black, Cloud White, Light Gold, & Sky Blue.

iPhone 17 Pro & Pro Max

Iphone 17 pro pro max

For the iPhone 17 Pro series, Apple went with a new unibody design, while also welcoming back aluminium.

Apple also introduced a vapour chamber cooling system that can keep the device running smoothly during extended use.

With the new camera plaque, Apple was able to move around the components to make room for a bigger battery, which can now give an impressive 39 hours of video playback!

Apple has also upgraded all the rear cameras with new 48 MP Fusion cameras and even enhanced the telephoto lens to offer 4x optical and 8x hybrid zoom, allowing it to achieve an impressive 200% zoom!

On the front, there’s the 18 MP Centre Stage front camera, with even support for Dual Capture, which lets you record from both front and rear cameras simultaneously.

Under the hood, there’s the new A19 Pro chip, which has a 6-core GPU with Neural Accelerators.

For Storage, Apple has now introduced a 2TB version for the Pro Max model.

AirPods Pro 3: Redesigned + Health Tracking

Airpods pro 3

This time, Apple has completely reworked the AirPods Pro 3, making it best for staying comfortable in your ear.

Apple now offers 5 eartip sizes, and has also improved the finish to offer better ANC. According to Apple, ANC is now 2 times better than last gen and 4 times better than the original AirPods Pro! This is also the first AirPods to get an IP57-rated sweat and water resistance.

Along with the redesign, the biggest USP of the new AirPods is the introduction of a Heart Rate monitor without needing an Apple Watch. 

The AirPods Pro 3 can track heart rate and calories across 50+ workout types, while the Fitness app delivers personalised insights powered by Apple Intelligence.

AirPods Pro 3 can now help you with real-time translation! Upon activating with a simple gesture, you can use this feature along with your iPhone for easy communication. If the recipient also uses an AirPods Pro 3, you can technically have seamless communication without any issues.

As for Battery life, Apple promises an impressive 8 hours with ANC, and 10 hours with Transparency (hearing aid) mode.

Apple Watch Series 11, SE 3 & Ultra 3

Apple watch series 11 se 3 ultra 3

With Apple Watch, Apple continued to improve them for what it’s best at: Health tracking (and also showing you the time :P)

This time, Apple has refreshed all three series, including:

  • Apple Watch Series 11
  • Apple Watch SE 3
  • Apple Watch Ultra 3

Apple Watch Series 11

Now powered by watchOS 26, the Series 11 introduces a Sleep Score that brings insight into your sleep. This includes tracking duration, sleep stages, consistency, and interruptions.

Apple also introduced hypertension notifications, which can flag elevated blood pressure trends based on Apple’s advanced sensor data.

The display now uses Ion-X glass treated with a ceramic coating, offering 2× more scratch resistance. Meanwhile, battery life extends up to 24 hours, and you can get up to 8 hours of power from just a 15-minute charge.

Series 11 now has support for 5G connectivity and can work without the need to connect to your iPhone.

All this power is packed into a design that’s thinner and more comfortable than ever. 

The new Apple Watch Series 11 is available in aluminium finishes: Space Grey, Jet Black, Rose Gold, Silver, and in polished titanium (Natural, Gold, Slate).

Apple Watch SE 3

Apple’s refreshed SE offering brings serious upgrades to its most budget-friendly Watch.

The SE 3 also gets the new Sleep Score features along with the ovulation estimates, sleep apnea notifications, and wrist temperature sensing.

Thanks to the new S10 chip (the same one in Series 11 and Ultra 3), the SE3 now has support for Always-On display, along with gestures like double-tap and wrist flick, plus on-device Siri.

SE 3 also gets fast charging with 15 minutes of charge giving 8 hours of use, and you can reach 80% in ~45 mins.

Apple Watch Ultra 3

Apple has now brought interesting upgrades to the Ultra series with an impressive 42 hours for regular use and an impressive 72 hours in Low Power Mode. 

The Ultra 3 also features the new LTPO 3 display, which is larger due to the thinner bezels, all without increasing the case size.

Similar to Series 11, SE3 also gets 5G compatibility and has even included satellite communications.

It also gets the Sleep Score and hypertension notifications.

Pricing and Availability

Now that you have seen the devices, let’s also look at the prices and when you can book your favourite Apple devices:

The iPhone 17 Series is available for pre-order since September 12, with availability beginning Friday, September 19.

Here are the prices:

  • iPhone 17 Pro will start at $1099 for the base 256GB
  • The iPhone 17 Pro will start at $1,199 with a base 256GB storage.
  • iPhone Air starts at $999 for the base 128GB storage.
  • iPhone 17 starts from $799 with the base 128GB storage.

The Apple Watch Series 11, SE3, the Ultra 3 and even the new AirPods Pro 3 are available for pre-order from today, with availability from September 19th.

  • Apple Watch SE 3 starts at $249
  • Apple Watch Series 11 starts at $399
  • Apple Watch Ultra 3 starts at $799
  • AirPods Pro 3 start at $249

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Anoop Varghese
Anoop writes hands-on guides for Android and Windows. He tests every fix on real devices and VMs, documents the exact steps, and cites reliable sources so readers can trust what works. His work has appeared on iGeeksBlog, Guiding Tech, TechPP, and 91mobiles. When he’s not writing, he tracks OS rollouts, app updates, and privacy changes on X (formerly Twitter).